Lock industry forecast the future direction of development
For the lifeblood of China lock industry market development, we can not accurately grasp, but can be based on current market trends, to predict the future direction of the lock industry.
(A) lock car market has great potential: According to data released by Booz "2015-- China's auto service market trend forecast 2020 forecast and trend analysis report" shows that: in 2014 China's auto output reached 23.895 million, a total increase of 7.1%. Continued growth in automobile production and sales for the automotive market locks provide a larger space for development, automobile theft-prone but also to private car owners pay more attention to the choice of anti-theft lock, this indicates a huge potential market for car locks.
(Ii) the rural market lock Xintiandi: With the great support of national policy in rural areas, very large changes in rural living standards of farmers getting higher and higher, and the first thing is that after wealthy farmers to build a house, the house Gedo, the lock needs It will follow the increase, which lock industry is undoubtedly good news.
(C) the mortise lock is the development direction: but our mortise lock manufacturer small, small, quality is not high, the function is relatively simple, so that, with the development of the market, mortise lock It will be a development direction of the market. From the current market of locks, the locks in the market for a long time, will continue to mainly mechanical lock. There are mechanical locks and mortise lock spherical lock, mortise lock and development potential significantly higher than the ball locks, first, the use of mortise lock on the door to be far superior than spherical, the second is inserted easy to lock the core in the fire escape.
(Iv) high-end products become mainstream: prediction from China lock industry and market supply and demand trends report for High-end locks with high technological content, pay more attention to prominent humane, personalized, distinctive, and therefore relatively high profit product. Ordinary lock products faster, high-end locks locks will gradually become the mainstream market. In addition, with the improvement of people's living standards, gradually strengthen the construction of beautiful countryside, the people on the security, reliability, convenience and other requirements of security equipment, increasing market demand for high-end locks will increase further. The future is the era of science and technology, locks, high-end products will enter the "fast track."
Editor: Liu Haifeng
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Lock industry development of the electricity supplier
Internet age, the Internet based on a variety of innovative applications to make more and more businesses see the value of traditional industries. E-commerce has become a layout position lock industry into innovative online marketing vanguard force, through the Internet platform to build mobile client for the entire industry effectively expanded the marketing channels, reducing the cost of publicity, quickly establish a reputation in the market to create a strong market leadership. Then the lock industry, the electricity supplier how the layout of the channel?
To learn first mass consumer goods industry
Lock industry can contribute to the FMCG industry study has several aspects: First, to honestly understand the consumer, can understand the way a company like Procter & Gamble, as through scientific research to market; the second is to pay attention to visual marketing, do may enhance the first impression of the product, such as FMCG generally in the packaging up and down a lot of work on security electricity supplier, the key point is that the overall design shop and improve the product details page, which is consumers understand the product the main way, taking full advantage of the visual impact, color harmony, page layout and copywriting have human feelings like to enhance the user's browsing page goodwill; third is to break the traditional pattern of thinking, the whole network marketing on the Internet, and cut into the hot topic to get high visibility.
Second, we must build Selling
The so-called selling point, in fact, mining products to impress customers unique core interests of the point, which requires prior to each product research and development, we need to have a dedicated team in-depth analysis of user needs to understand the average family rigid requirements for monitoring products, research customers expectations from the fuselage stylish compact design to facilitate simple applications, and even the protection of user privacy issues also capture technology to provide the ultimate user experience of the product. Lock is the most used and most common product, how it is used, appearance, prices will affect consumer choice, "good shape, approachable" mainstream future products.
Third, improve the user experience
Electricity supplier online transaction process, less experiential consumption. Products touched, can not touch, only the process of delivery to the receipt and product manuals, users do not enjoy a more professional security services, trust and viscosity is not high, it is not conducive to the formation of secondary consumption. At the same time, the line with the service, but also consumer concerns most problems. Some of the most taboo is not well-developed production of electricity providers meet the needs of users of high-quality products, but the original machine engineering changes after the name of "civil security" on the cover sold directly to consumers online, resulting in very poor user experience. After a long period of market exploration, research and analysis, currently on the market more popular products are generally in line with the whole wireless intelligent learning the code, flexible networking and other features, these features, users can experience wireless DIY fun with the family, real products to enjoy the benefits of family.
So, lock products should take full account of the consumer experience in the electronic business platform just have to focus on training of consumer word of mouth.
Finally, marketing can not be less
Wine is also deeply afraid of the alley, lock products even more so. Consumer groups based security products less characteristics, determine its impossible for large-scale paid advertising to the general public as consumer goods. Internet marketing ideas focus on word of mouth marketing to produce excellent quality products based on mining products to meet customer highlights consumer pain point demand, the pursuit of high-quality pre-sales and after-sales service. Timely release and sales activities related to new product information, promotional activities and customer feedback reputation, forming clusters in the form of ponds marketing model. At the same time, promotion expenses should be more devoted to provide consumers with more-than-expected value-added services and experiences, the use of microblogging, letters and other new media instant messaging tools to do online and offline business integration O2O mode. If the promotional budget of some funds, but also can make use of a professional event planning company to carry out activities under the line, to create a DIY security as the starting point, so that more consumers have knowledge of the development and production of security products, to develop consumer habits. Meanwhile, also on the popularity of the public safety lock awareness play a positive role in guiding.
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